The case study of Tui Example | Topics and Well Written Essays - 2750 words

The of Tui - Case Study Example The report reveals its marketing strategy and describes how and why TUI has to change its plans and strategy under different changing environments. The study also reveals a general picture of company’s profile, history and achievements in all facets of tourism industry. The research is based on online data, excerpts from interviews and Company’s annual reports from 2004 to 2008. Touristik Union International abbreviated as TUI is a German based company with headquarters in Hanover. By name Preussag AG, the company remained involved in transportation and industrial business for many years. During mid-1990s the company adopted growth corporate strategy and introduced itself as a tourism and shipping company. Preussag AG sold off many of its industrial assets to beneficially purchase several travel and transportation firms. The structure of the group Preussag was renamed to Hapag Touristik Union (HTU) which in the year 2000 was transformed into TUI Group. Today TUI is the largest and leading tourism and shipping organization of the world, operationally active mainly in Central, Northern and Western Europe while it also has networks across Europe. The inventory of TUI is decorated with hotels, restaurants, retail stores, container ships, travel agencies and airlines. TUI AG Airline, having 7 common brand TUIfly airlines, is the largest holiday fleet in Europe. TUI is also the largest shipping company of the world. The company is strongly adhering to persevere with its position as world’s No. 1 tourism organization in all aspects along with a customer oriented vision. TUI as well as its affiliates like Thompson Travels, Portland Direct, Lunn Poly, and Skydeals are accredited as most trusted and professional organizations throughout the Europe. The company approximately consists of: At present, TUI has 43.3% shares in Hapag-Lloyd AG. During the fiscal year 2008, TUI’s had revenue about â‚ ¬759 million. On 31 December, 2008 the company and had 70,200

Modern tragic hero Essay Example for Free

Modern tragic hero Essay Aristotle defines a tragedy as a form of drama defined by seriousness and dignity and involving a great person who experiences a reversal of fortune. This great person is normally held in high regard and possesses a tragic or fatal flaw which contributes to the reversal of fortune. The character must pass through suffering and trials in which they are brought to their limit and, eventually, the character realises their mistake or flaw, and develops as a result of this. Unfortunately, the development invariably comes too late, and the tragedy ends in the characters death. According to Aristotle, a tragedy must induce fear and pity in the audience. Watching a person held in high regard fall leaves the audience wondering if a single mistake could really lead to such a drastic turn of events. The Crucible was written at a time when Miller was summoned to appear before the House Un-American Activities Committee. During the 1940s and early 1950s, the fear of communist sympathisers became so great that under Senator Joseph McCarthy, the committee became paranoid in its search for possible communists. As this was happening, Miller began seeing parallels between the actions of the committee and the witchcraft trials in Salem two hundred years ago: What was manifestly parallel was the guilt, two centuries apart, of holding illicit, suppressed feelings of alienation and hostility toward standard, daylight society. The possession of lists pertaining to possible offenders is a particular link, and Miller fashioned The Crucible around both the events of his time and the Salem witch trials. Miller wrote the play for modern audiences and while John Proctors path is similar to the one defined by Aristotle, there are a number of differences. John Proctor is described as blunt and honest: He had a sharp and biting way with hypocrites, He has a rebellious spirit which leads him to be impulsive and rash on occasions. An example of this is when Parris mentions a faction. Proctor in jest says, Then I must find it and join it. This behaviour typical to Proctor differs a great deal from the repressive norm of the time. His behaviour also leads him to trouble later in the play, as others do not appreciate his more liberal thinking. In Proctors presence a fool felt his foolishness instantly-and a Proctor is always marked for calumny therefore. As a result of his sometimes rebellious attitude, he puts himself in a dangerous position when the hysteria elevates. Proctor is principled and a man of conviction. His refusal to go to church is not motivated by laziness but by a dislike of how Parris runs it. Miller also says that he came to, regard himself as a kind of fraud. Proctor understands that he is not the perfect Christian that he appears to be, and while he remains respected in the village, he himself feels undeserving of such respect because of the sins he has committed. As such, his fear of public humiliation is so great that he is reluctant to act when Elizabeth urges him. To Proctor, the risk of Abigail revealing his sins is too great. Proctor is very weak willed at the start of the play, which highlights his vulnerabilities as a human being while making his change all the more pronounced. He lacks moral courage and strength: strength to do what is right and courage to act, despite the risks on his own reputation. In his actions toward Elizabeth, we see he is loyal and caring. Even though he strayed from his vows, he seeks forgiveness more than anything else and puts off Abigails advances, I will cut off my hand before I reach for you again. He is protective of his wifes feelings, and tries to spare them by deceiving through omission. This is demonstrated when Proctor leaves out that he was alone with Abigail for a moment. However, when Elizabeth finds out about it, she is hurt that he lied, and suspicious of his reasons for doing so. Through this deception, Proctor is inadvertently protecting his own insecurities which, while seemingly non existent to the outside world, he displays in private when with Elizabeth. Proctor lacks confidence in regard to his wife. He feels that he is trying hard to gain her trust but is not getting any response from her: On Saturday let you come with me, and well walk the farm together. This is an obvious attempt to do something romantic with his wife, but Elizabeth is less than enthusiastic. Their inability to face up to their problems and the habit of tip toeing around sensitive subjects prevents the forgiveness that he so craves and keeps their relationship tense. With regard to moral courage, Proctors fear of humiliation makes him indecisive, as the only way to stop Abigails lies is to hurt her. Here he shows his flaws. He doesnt want Abigail to reveal their affair. He doesnt want to hurt her because of his affection and while he knows what she is doing is false, his inaction allows the situation to deteriorate drastically over a short period of time- the start of his fall. Proctor also has a great fear of being judged by others, especially his wife. He says to Elizabeth: Ill not have your suspicion any more, to which Elizabeth replies, John, if it were not Abigail that you must go to hurt, would you falter now? I think not. It is evident that what she says is true, but, because of this, Proctor immediately jumps to his own defence, I confessed, confessed! Some dream I had must have mistaken you for God that day. This reveals his resentment for being judged, and his belief that only God has the right to do so. Elizabeth also points out Proctors confliction and self doubt, I do not judge you. The magistrate sits in your heart that judges you, meaning Proctor is punishing himself for his sins, and channelling his guilt by blaming his wife. In this interaction with Elizabeth we truly see how insecure and weak Proctor is, a far cry from the strong outward appearance he shows to others. His inaction stems from his pride, fear and insecurity, and leads to dire consequences for him and Elizabeth. However, as the play progresses, Proctor goes over a sudden and monumental change. Spurred by the arrest of his wife, the innate defiance in him surfaces and Proctor begins to gain moral courage, becoming committed to freeing his wife. Only in the absence of Elizabeth does John discover purpose and tenacity to do what he has to. He is not yet at the point where he can admit his affair openly to stop Abigail, but he begins to see the extent of the hysteria through Mary Warren and resolves to stop it with the aid of Mary Warren, All our old pretence is ripped away-make your peace with it! He must now contend with Marys weak nature, and it is ironic that at the moment of gaining new strength, he must help Mary overcome her weaknesses and fears. Proctor is still scared for his reputation, but the arrest of Elizabeth is the catalyst of his future development.

Blind Ambition in Mary Shelleys Frankenstein Essay -- Frankenstein es

Blind Ambition in Mary Shelley's Frankenstein Mary Shelley, the renowned author of Frankenstein, explores the consequences of man and monster chasing ambition blindly. Victor Frankenstein discovered the secret that allowed him to create life. His understanding of how bodies operated and the science of human anatomy enabled him to make this discovery and apply it to the creation of his monster. Walton wished to sail to the arctic because no sailor has ever reached it. The monster was created against his will, his ambition was to avenge his creation as a hideous outcast. These three characters were all driven by the same blind ambition. After Frankenstein discovered the source of human life, he became wholly absorbed in his experimental creation of a human being. Victor's unlimited ambition, his desire to succeed in his efforts to create life, led him to find devastation and misery. "...now that I have finished, the beauty of the dream had vanished..." (Shelley 51). Victor's ambition blinded him to see the real dangers of his project. This is because ambition is like a madness, which blinds one self to see the dangers of his actions. The monster after realizing what a horror he was demanded that victor create him a partner. "I now also began to collect the materials necessary for my new creation, and this was like torture..." (Shelley 169). Victor's raw ambition, his search for glory, has left him. His eyes have been opened to see his horrible actions, and what have and could become of his creations. As a result, Victor has realized that he is creating a monster, which could lead to the downfall of manki nd. His choice is simple, save his own life or save man. The monster was created against his wi... ...the downfall of Frankenstein and the monster. Frankenstein found the secret to life, though he applies his gained knowledge and ambition to his own selfish goals, which wind up destroying him and those closest to him. Walton has something in common with Frankenstein; his ambition to achieve something that no man has ever accomplished before. The difference between Victor and Walton is tat Walton decides to turn back. The monster on the other hand never wanted any fame or glory; his ambition was motivated by the thirst for revenge. Ultimately even Frankenstein, on his deathbed, realized the harsh consequences of his actions. Victor states, "Seek happiness in tranquility, and avoid ambition..." (Shelley 229). Work Cited Shelley, Mary. Frankenstein or the Modern Prometheus. Edited with an Introduction and notes by Maurice Hindle. Penguin books, 1992

Global Health Nursing Primary Health Care/Primary Care

Global Health Nursing Primary Health Care/Primary Care This discussion will cover the demographic trends that impact global health today, look at patterns of health and disease that impact global health, explain the difference between primary health care and primary care, and review the World Health Organizations (WHO) priority for global health. There are many factors that affect global health including population, environment, and disease. One of the greatest pressures on the global community is the growing population. This demographic trend has a great impact on global health.The global population was 2. 8 billion in 1955 and is 5. 8 billion now. It will increase to about 8 billion by the year 2025. Average life expectancy at birth in 1955 was just 48 years; in 1995 it was 65 years; in 2025 it will reach 73 years (World Health Organization [WHO], 2012). The increasing population means more people living in urban areas; therefore the closer we live together the increased chance of disease and illness. The added people also puts an increased stress on the environment leading to air pollution, water contamination, and less land to depend on for food.The growing numbers presents a threat to health and the economy of many nations. In developing counties, malnutrition and disease are problematic; whereas in developed countries overcrowding leads to pollution, disease, and violence. With increasingly dense living arrangements and global travel, the health of the general populations is threatened by environmental factors and disease, for example, the H1N1 influenza pandemic (Nies & McEwen, 2011, p. 270). Mortality rate, based on disease patterns, vary throughout the world.The biggest difference depends on if it is in a developed country or a developing country. Of 57 million deaths worldwide in one year, 33 million are from noncommunicable disease, 18 million are from communicable diseases, and 5 million are from injuries and violence (Nies & McEwen, 2011, p. 271). Developed countries have the highest mortality rate of chronic disease patterns such as cardiovascular disease, cancer, respiratory disease, stroke, violence, and traumatic injury. While developing countries have the highest mortality rates of infection, malnutrition, and violence.Developed countries are able to reduce mortality rate due to diseases by improving sanitation and immunization through community health. As a country becomes developed, an epidemiological change occurs from risk of infection and malnutrition to having chronic disease. In developing countries, infectious diseases that contribute to high rates of mortality include acquired immune deficiency syndrome (AIDS), tuberculosis, endemic malaria, hepatitis B, rheumatic heart disease, parasitic infection, and dengue fever. Yet, these diseases could be reduced by 50% through effective public health interventions (Nies & McEwen, 2011, p. 71). When we discuss the global community, some tend to get the terms primary healt h care and primary care confused. Primary health care refers to essential services that support a healthy life including access, availability, service delivery, community participation, and the citizen’s right to health care. In contrast, primary care refers to first-line or point-of-access medical and nursing care controlled by providers and focused on the individual (Nies & McEwen, 2011, p. 276). In developing countries focusing on the individual in not realistic, the main focus is on the group, therefore primary health care is first priority.One must meet the basic needs such as safe drinking water and food before we can provide individual care. Promoting health worldwide is a great challenge. Several agencies play a part in accomplishing this goal, including the WHO. The WHO stated a goal of â€Å"health for all by the year 2000† back in the 70’s. This goal was then extended to 2010 once it was unattained. Working for the WHO as a nurse would require one to open their mind and think more broadly. The main focus would be solving the problems of the health care delivery system (Nies & McEwen, 2011, p. 275) in order to accomplish the stated goal.As nurses’ we need to look at the comparison between developed and developing counties because there is much we can learn. There is a need for health care reform, and the goal of â€Å"health for all† should guide this. Cuba and Canada were both recognized for reaching the goal of â€Å"health for all†. Collective responsibility or population-based focus must be established with less emphasis on the individual (Nies & McEwen, 2011, p. 275). Prevention is the first line of defense for the reduction of disease and illness. As a nurse working for the WHO, my main focus would be health care reform. Read also: The Advantage of Free Health CareNursing, as the pivotal health care profession, is well positioned to advocate on behalf of, and in concert with, individuals, families, and communities who are in desperate need of a well-financed, functional, and coordinated health care system that provides safe, high-quality care. Accessible, affordable, and high-quality health care will positively contribute to our individual health, the strength of society, our national well-being, and overall productivity (American Nurses Association [ANA], 2008, p. 4). References American Nurses Association. (2008). ANA’s health system reform agenda.Retrieved from http://www. nursingworld. org/Content/HealthcareandPolicyIssues/Agenda/ANAsHealthSystemReformAgenda. pdf Nies, M. A. , & McEwen, M. (2011). Globalization and international health. In Community/public health nursing: promoting the health of populations (5th ed. , p. 269-283). St. Louis, MO: Elsevier Sanders. World Health Organization. (2012). Global health observatory. Retrieved from http://www. who. int/gho/ncd/mortality_morbidity/ncd_total/en/index. html World Health Organization. (2012). The world health report. Retrieved from http://www. who. int/whr/1998/media_centre/50facts/en/

Balloon Angioplasty Essay

Introduction: Angioplasty is a technique that broadens a narrow or congested blood vessel using a inflatable catheter. It is used to treat atherosclerosis (blood vessel impediments), and regularly made by an interventional cardiologist, a medical doctor with distinctive training in the handling of the heart, using invasive catheter-based measures. Angioplasty is frequently achieved as a minimally-invasive technique, where a stent is implanted into the blood vessel to preserve it open. A conceivable substitute to heart surgery, it has dependably been shown to diminution indications due to coronary artery disease and decrease cardiac ischemia. Procedure: 1. An introducer pointer is entrenched into the femoral artery in the leg. 2. A sheath introducer is placed in the opening to preserve the artery uncluttered and controller hemorrhage. 3. A controller drain is then strapped through the sheath introducer. Colorants can be inoculated through the guide catheter into the coronary artery to pinpoint and study the polluted artery using x-ray. 4. After reviewing the x-ray image, the cardiologist chooses the type of balloon catheter and plastic coronary guide wire that will be used. 5. The elastic coronary guide rope with radiopaque plastic tip is then introduced into the supervisory catheter and into the coronary artery. 6. Watching through x-ray imaging display, the cardiologist directors the flexible coronary guide wire through the coronary artery to the site of the obstruction. 7. When the stretchy guide wire reaches the obstruction, it is then strapped across the obstacle. 8. A hollow-tipped balloon catheter is then interleaved, using t he plastic guide wire as a conduit to the site of the impasse. At this point, the balloon is still collapsed. 9. After the balloon catheter spreads and is strapped inside the obstruction, the balloon is then exaggerated. Inflating the balloon increases the area about it and bandages the plaque accumulation (blockage). The exaggerated balloon also enlarges the artery wall. 10. A stent (wire mesh tube) occasionally is surrounded to keep the artery wall prolonged. The stent originally is implanted along with the balloon catheter, increases when the balloon is magnified, and left behind in the lengthened position as the balloon catheter is detached. For certain  people, heart disease cure can be accomplished without operation. Angioplasty is a non-surgical technique that can be used to open congested heart arteries. Stent appointment is another option that can be done throughout angioplasty. 11. The technique is achieved in the cardiac catheterization workroom by a dedicated cardiologist and a squad of cardiovascular nurses and specialists. Cardiac catheterization is achieved as part of angioplasty. Next, a sheath is implanted into an artery — regularly in your groin, but occasionally in the arm. A long, thin, hollow tube, called a catheter, is accepted through the cover and directed up the blood vessel to the arteries nearby the heart. A minor quantity of difference material is injected through the catheter and is cracked with an X-ray as it changes through the heart’s hollows, valves, and chief containers. From the cardinal movies of the difference material, the clinicians can tell whether the coronary veins are narrowing and whether the heart valves are active properly. There are abundant sorts of interventional procedures as below: Balloon angioplasty: During this process, a specially intended catheter with a small balloon tip is directed to the point of contraction in the artery. Stent:   A stent is a tiny metal mesh tube that acts as a scaffold to deliver support privileged your coronary artery. A balloon catheter, positioned over a guide wire, is used to supplement the stent into the lessened coronary artery. Once in dwelling, the balloon tip is exaggerated and the stent enlarges to the size of the artery and grips it open. The balloon is then collapsed and detached while the stent stays in dwelling enduringly. Over a several-week dated, your artery heals around the stent. Stents are usually placed during interventional events such as angioplasty to help retain the coronary artery exposed. Some stents comprise medication and are intended to decrease the risk of obstruction (restenosis). Atherectomy: The catheter used in this technique has a hollow chamber on the tip with an open space on one adjacent and a balloon on the other. When the catheter is introduced into the pointed artery, the balloon is exaggerated, assertive the window in contradiction of the fatty material. An edge within the cylinder alternates and shears off any fat that projected into the window.  The shavings are caught in a hollow within the catheter and detached. This procedure is recurrent as wanted to permit for better blood flow. Cutting Balloon: The cutting inflatable catheter has a singular balloon tip with small blades. When the inflatable is inflated, the razorblades are triggered. The small edges score the panel, and then the balloon wrappings the fatty material into the artery wall. Mechanics of Balloon Fabrication Angioplasty balloons, such as those described above, are fabricated by first designing a tube that is extruded in certain dimensions. This tube is then crystallized so that only a small length is left amorphous, and then the tube is free-blown into a balloon in a machine designed for that purpose. Lastly, the balloon is heat-set. All of these processes are carefully controlled in order to achieve a balloon that meets the necessary standards.

Free Essays on Boiler Room

In today’s society, there are opportunists that will attempt to take advantage of those in our society. Boiler Room is one such example of these opportunists taking advantage of others in society. Boiler Room is an illustration of our current society, a society in which morality and ethics have taken a back seat to profits, and status. Boiler Room is a story about a college drop out who desperately wants to please his father, a federal judge who is very judgmental with his son. Seth Davis closes a casino he operates in his own house. Thinking he'll please dad, he takes a job in a small brokerage house, where after training, they promise phenomenal pay. The newly hired trainees make calls to lists of prominent to middle class men and apply high-pressure tactics to sell the companies exclusive initial public offerings (IPO’s). Seth becomes one of the firm’s best trainees and is exceptional at sales. Curiosity surrounding the firms dealings leads Seth to discover th at the firm isn’t what it is cracked up to be, and is faced when numerous ethical dilemmas. The movie focuses around the main character, Seth Davis (Giovanni Ribisi), a intelligent young man who has made thousands of dollars running an underground casino out of his house. One night, two brokers came to his casino and were able to convince him to join their firm JT Marlin. Seth not understanding what goes on behind the scenes of the stock market gladly joins the firm, in the hope of making an easy buck. He quickly rises through the firm and begins to notice practices that he begins to question, and eventually learn the truth behind the firm. The movie illustrates how money drives society, and how money can cause people to show complete disregard for the welfare of others. The underlying theme surrounds Seth Davis, and his maturation, as he comes to realize the wrong in his actions, and tries his hardest to correct his previous injustices. Over the course of the movie, ... Free Essays on Boiler Room Free Essays on Boiler Room In today’s society, there are opportunists that will attempt to take advantage of those in our society. Boiler Room is one such example of these opportunists taking advantage of others in society. Boiler Room is an illustration of our current society, a society in which morality and ethics have taken a back seat to profits, and status. Boiler Room is a story about a college drop out who desperately wants to please his father, a federal judge who is very judgmental with his son. Seth Davis closes a casino he operates in his own house. Thinking he'll please dad, he takes a job in a small brokerage house, where after training, they promise phenomenal pay. The newly hired trainees make calls to lists of prominent to middle class men and apply high-pressure tactics to sell the companies exclusive initial public offerings (IPO’s). Seth becomes one of the firm’s best trainees and is exceptional at sales. Curiosity surrounding the firms dealings leads Seth to discover th at the firm isn’t what it is cracked up to be, and is faced when numerous ethical dilemmas. The movie focuses around the main character, Seth Davis (Giovanni Ribisi), a intelligent young man who has made thousands of dollars running an underground casino out of his house. One night, two brokers came to his casino and were able to convince him to join their firm JT Marlin. Seth not understanding what goes on behind the scenes of the stock market gladly joins the firm, in the hope of making an easy buck. He quickly rises through the firm and begins to notice practices that he begins to question, and eventually learn the truth behind the firm. The movie illustrates how money drives society, and how money can cause people to show complete disregard for the welfare of others. The underlying theme surrounds Seth Davis, and his maturation, as he comes to realize the wrong in his actions, and tries his hardest to correct his previous injustices. Over the course of the movie, ...

Public Health Law, Please Not Exceed 300 Words Example

Public Health Law, Please Not Exceed 300 Words Example Public Health Law, Please Not Exceed 300 Words – Essay Example No matter what, a motorist is supposed to stop at a stop sign. In the given scenario above, it can be seen that drivers do not only need to stop whenthere are cameras or law enforcement agents at a stop sign. As the name suggests, it should be a habit for the driver to stop when he approaches a stop sign. Exercising caution when driving on a public road is always recommended since this helps the driver to ensure his safety as well as other road users. Another important thing to take into account is the fact that a road sign is law in itself. It may not be possible to have law enforcement agents at every corner of the road so the traffic signs would play the same role. Failure to stop at a stop sign is tantamount to breaking the law. In actual fact, the law say you must stop when you approach a stop sign. The law does not say you may or otherwise so the driver must stop even if the road is clear. Misjudgement is often common where some motorists often view the road ahead of them as cl ear such that they are tempted not to stop at a stop sign. Fatal accidents are often recorded as a result of this kind of behaviour. In most cases, vehicles travelling on highways may be driving at excessive speeds such that there may fail to break to avoid colliding with other cars filtering from feeder roads. A car on the highway has right of way and it may collide with those coming from the sides if the drivers fail to observe the sign. Assumptions and misjudgements on public roads are dangerous since they pose a threat to the safety of the other road users. Thus, where there is a stop sign, the driver must stop.

What to Expect in Graduate School

What to Expect in Graduate School You planned ahead and sought experiences to construct a solid graduate school application. Through hard work, good grades, a solid GRE score, stellar letters of recommendation, and countless grad school interviews, you won admission to a  program. Prepare yourself for whats next including several years of intense research, studying, and professional growth. What is grad school really like? Here are five things to expect as a graduate student.   1.  Successful Graduate Students are Autonomous Graduate school is less structured than college. It requires independent thinking and the initiative to figure things out on your own. You may have to choose your own advisor. It will be up to you, with a little guidance, to carve out an area of research and find a thesis or dissertation topic. You will also want to network and make professional contacts which will be essential to advancing in your field and getting a job after graduation. New grad students often wait for someone to tell them what to do. For success in graduate school, be prepared to take control of your own education. 2.  Graduate School is Not Like Undergrad Doctoral and masters programs are nothing like college. If youre considering graduate school because youre doing well in college and enjoy school, be aware that grad school will likely be very different than the last 16 or more years of school youve experienced.  Graduate study, especially at the doctoral level, is like an apprenticeship. Instead of sitting in class for a couple of hours a day and then being free, grad school is more like a job that occupies all of your time. Youll spend a great deal of your time working on research in your advisor or mentors lab. 3.  Graduate School Means Research While college centered around classes, graduate school centers around research. Yes, youll take courses, but the purpose of doctoral education is to learn to conduct research. The emphasis is on learning how to gather information and construct knowledge independently. As a researcher or professor, much of your job will consist of gathering materials, reading, thinking about what youve read, and designing studies to test your ideas. Grad school, especially doctoral education, is often preparation for a career in research. 4.  Doctoral Study Takes Time A doctoral program is typically a five- to eight-year commitment. Usually, the first year is the most structured year with classes and lots of reading. Most students are required to pass a set of comprehensive exams at various points in their program in order to continue. 5.  The Dissertation Determines Your Final Outcome The doctoral dissertation is the basis for earning a Ph.D. Youll spend a great deal of time searching for a thesis topic and advisor, and then reading up on your topic to prepare your dissertation proposal. Once the proposal is accepted by your dissertation committee (typically composed of five faculty members that you and your advisor have chosen based on their knowledge of the field), youre free to begin your research study. Youll plug away for months or often years until youve conducted your research, made some conclusions, and written it all up. After youve finished, youll prepare your dissertation defense: a presentation of your research to your dissertation committee where youll answer questions and defend the validity of your work. If all goes well, youll walk away with a new title and some special letters behind your name: Ph.D.

International Business (4) Case Study Example | Topics and Well Written Essays - 750 words

International Business (4) - Case Study Example Over the last decades, business has seen its way because of globalization, globalization has enabled countries to expand beyond its territories and get assessed to the wider market (Smith, 2009). Success of any nation in its business undertakings and operations is measured by its ability to form coalitions and work jointly with business partners in different nations. No country or nation works in isolation if success is to be realized, these business partnerships can be between neighboring nations, regional and between countries of different continents. These coalitions normally aims at marketing one another’s products, assisting their partners when in need of finances, buying products from its partners and actively participating in promotion and other activities related to marketing of its partner’s products. Choice of members to form coalition with is the most crucial aspect to be considered when reaching at a conclusion about the country to operate jointly. These coalitions and joint operations are, however, faced with challenges and accompanied by risks. China and United States of America are example of nations, which has successfully worked jointly as business partners. Business in China has significantly developed and prospers because of joint business formed with other nations of the world. One such joint business is with the USA, through this partnership, China has benefited in various ways like access to international market, foreign goods, and market for its products and access to wider variety of goods at subsidized relationship because of good relationship with USA. Business in China requires that there exist personal relationship with the country of interest for them to form these partnership long procedures are also involved. USA on the other hand, has benefited with this joint business with China. The diverse technologies available in China have been adopted by the US, thus leading to progress in technology. This

Prepare a case analysis of Case 1, Facebook vs. Twitter Essay

Prepare a case analysis of Case 1, Facebook vs. Twitter - Essay Example as an energy source and rallying point for the organization to the extent that it could make that particular company’s site more relevant than other social networking sites. Twitter’s mission reads: â€Å"We want to instantly connect people everywhere to what’s most important to them.† Whereas this mission statement is 80 characters long Huffstetler (2011) argues that it need not be more than 40 because the keywords are four: instantly, connect, everywhere and important. Twitter’s mission statement is brief, easy to remember and the organisation can relate to it. However as we analyse these four keywords we realise that the company needs to add more precision and clarity so that anyone who reads it may be able to identify its core competence and also be able to distinguish it from its competitors. The way it is it could easily be confused with any of the other numerous social networking sites. Of the four keywords, we believe that the organisation identifies well with â€Å"connect†, â€Å"everywhere† and â€Å"important† but it needs to re-consider the use of â€Å"instant†. Twitter’s real-time attribute is what makes it different from other platforms. This is Twitter’s competitive edge. Google and Facebook, the major rivals have tried to mimic this ability unsuccessfully. The problem though is that in modern technology’s lexicon the word instant could imply speed or ease. Twitter therefore needs to consider what to tradeoff between ease and speed and then use the selected choice to replace the word instant on its mission statement. On the other hand, Facebook’s mission is to give people the power to share and make the world more open and connected (Facebook, 2012). Using Huffstetler (2011) approach we delineate the key words here as being: power to share, open and connected. â€Å"Open† and â€Å"connected† are attributes that are provided by other social networking sites as well including Twitter. The key differentiator for Facebook lies in the

EMBA 560 Exercise 6 Essay Example | Topics and Well Written Essays - 500 words

EMBA 560 Exercise 6 - Essay Example ines of communication by which followers can openly send comments and suggestions directly to the leader; this will work only, however, when the leader responds to the feedback in a manner that lets his/her followers know that their messages are given attention to. By understanding them a leader is able to formulate goals and frame his message in a context that is meaningful o them. Relational power is based on the leader’s relationships with others, not only in terms of number but more important in the strength or quality of their relationship. It requires engagement and a measure of investing oneself in relationships. Relational power means building connections between people, which for a leader means getting to know certain people not in terms of their work along but also in other contexts that are meaningful to both leader and follower. One way of building relational power is to create opportunities for contact in a context other than work related, such as company-wide or movie premieres. Another way would be to find common interests between followers and leader where they could regularly associate outside of the work environment. Being members of the same golf club, for instance, or exploring the same interests such as comic strip characters and comicon conventions, would be venues outside of work where people can develop relationships. Sometime attending the same parent-teacher meetings when their children go to the same school could be a starting point for building relationships. While personal power can be develop with groups of people, relational power can be built only selectively, and should be cultivated with key personnel. Positional power is based on the formal position the leader holds in the organization and social environment. While personal and relational power are cultivated outside the organization hierarchy, positional power essentially relates to the organization, either based on the formal title or position one holds, or the

Effects in Adult Diabetics Participating in Anaerobic Exercise versus Annotated Bibliography

Effects in Adult Diabetics Participating in Anaerobic Exercise versus Strength Training Exercise - Annotated Bibliography Example Anaerobic exercise can use glucose in the absence of air, and this type of exercise results in muscles that develop differently than another exercise. Some examples of anaerobic exercise are spinning, jumping or sprinting (Train with me, 2012). Strength training can also be considered anaerobic when done in high intensity through most strength training programs are of low to moderate intensity and remain aerobic. Strength training exercise is thought to promote strength while developing flexibility (Spaulding, 2012). Strength training is known to help protect the health of bones and decrease and reverse muscle loss. Strength training involves contracting of muscles against a resistant force. Exercises that are considered strength training are push-ups, stair climbing, and weight lifting. The importance of exercise is recognized in diabetic blood glucose control. Each type of exercise burns energy differently, affecting the body’s blood glucose levels. The research will help decide which type of exercise is most beneficial in controlling their glucose levels. Dijk, J. V., Manders, R., Tummers, K., & Bonomi, A. (2012). Both resistance- and endurance-type exercise reduce the prevalence of hyperglycemia in individuals with impaired glucose tolerance and in insulin-treated and non-insulin-treated type-2 diabetic patients. Diabetologia, 55(5), 1273-1282. do: 10.1007/s00125-011-2380-5 The methodology used in this research study was statistics and data analysis. There were 45 participants. 15 were men with IGT and 30 men who were diagnosed with type 2 diabetes. None of the participants had renal failure, liver disease, morbid obesity, hypertension or a history of serious cardiovascular problems. Written consent was obtained from each participant.  Ã‚  

Alcoholism in families Research Paper Example | Topics and Well Written Essays - 1250 words

Alcoholism in families - Research Paper Example People from all walks of life are subject to its dangers and most importantly, those living close to the victims also suffer the consequences of uncontrolled alcoholism, which promotes antisocial behavior. This paper is a critical evaluation of alcoholism in the families. Alcoholism as discussed herein, is a condition which has the potential of creating havoc in relationships as well as families. For one, alcohol itself is a substance, which reduces understanding and judgment skills in a person, in some cases leading to poor emotional intelligence. Under such circumstances, it may be found out that people who abuse alcohol are more capable of engaging in unwarranted fights with their spouses out of simple arguments (Ketcham, 2001). However, the victims of such violence especially women tend to develop an understanding at the onset of such behavior, finding excuses to justify their husbands’ actions. In this context, they may be heard making excuses such as; it is only because he was under the influence of alcohol among others, but in the long run, the behavior develops into a habit, which may be difficult to tolerate. Research indicates that alcoholic couples are 3 times more capable of perpetrating spousal abuse as compared to non-drinking or occasional drinkers (Frederickson, 2009). Relationships are supposed to be based on love and if so, it is against the expected norms to hurt your spouse either while sober or under the influence of alcohol. Definitely, if such behavior persists, these relationships continue to deteriorate and eventually, divorce or separation becomes the only viable option. In addition, it has been noted that alcoholics are more prone to committing incest with their own children. According to research, it is observable that 30% of incestuous activities involving father and daughter are as a result of alcoholism. This is one of the worst experiences that a female parent can undergo and

Oral Contracts Assignment Example | Topics and Well Written Essays - 500 words

Oral Contracts - Assignment Example An important difference between written and oral contracts is in the time taken to sue for breaching of an oral contract is at times shorter. For instance in California, limitation is 2 years in regard to oral in comparison to 4 for written. Washington and Connecticut, 3 for oral and 6 for written. Georgia has 4 for oral and 20 for written (Clarkson, et al, 2006). Oral contracts are enforceable, inspite of popular belief. So long as there is sufficient evidence, any given court will enforce an agreement made orally. However there exists a single exception to this statute; if the subject matter falls within the law of frauds, which is an English law that was adopted in the US, which entails specific contracts to be in written form. This law is designed so as to avert fraudulent conduct especially when the given contract has got stakes that are high or durations that are long. Most states in the US usually call for written contracts in these circumstances; sale of real estates, leases for real estate lasting for more than a year, property transfer upon the death of the owner, agreements to settle another person’s debt and contracts for particular amount of cash (Jentz & Miller, 2008). Generally, a court will deem an oral contract not enforceable, when it falls within any of the above categories. Some sort of writing therefore, must exist and signed by all parties. Exceptions to this rule; claims even if a given oral contract is within its stipulations, it still will be enforced where; one of the parties partly complied with its stipulations or rather the plaintiff depended on the promise of the defendant and in the process suffered some injury as a result. Once again it is the burden of plaintiff to provide such evidence. It should be noted that contract law evidently does not support oral contracts. This is because oral contracts are hard to prove, and frequently form the foundation of deception. People are therefore

Alcoholism in families Research Paper Example | Topics and Well Written Essays - 1250 words

Alcoholism in families - Research Paper Example People from all walks of life are subject to its dangers and most importantly, those living close to the victims also suffer the consequences of uncontrolled alcoholism, which promotes antisocial behavior. This paper is a critical evaluation of alcoholism in the families. Alcoholism as discussed herein, is a condition which has the potential of creating havoc in relationships as well as families. For one, alcohol itself is a substance, which reduces understanding and judgment skills in a person, in some cases leading to poor emotional intelligence. Under such circumstances, it may be found out that people who abuse alcohol are more capable of engaging in unwarranted fights with their spouses out of simple arguments (Ketcham, 2001). However, the victims of such violence especially women tend to develop an understanding at the onset of such behavior, finding excuses to justify their husbands’ actions. In this context, they may be heard making excuses such as; it is only because he was under the influence of alcohol among others, but in the long run, the behavior develops into a habit, which may be difficult to tolerate. Research indicates that alcoholic couples are 3 times more capable of perpetrating spousal abuse as compared to non-drinking or occasional drinkers (Frederickson, 2009). Relationships are supposed to be based on love and if so, it is against the expected norms to hurt your spouse either while sober or under the influence of alcohol. Definitely, if such behavior persists, these relationships continue to deteriorate and eventually, divorce or separation becomes the only viable option. In addition, it has been noted that alcoholics are more prone to committing incest with their own children. According to research, it is observable that 30% of incestuous activities involving father and daughter are as a result of alcoholism. This is one of the worst experiences that a female parent can undergo and

Adaptive Strategy and Business Sustainability Essay

Adaptive Strategy and Business Sustainability - Essay Example The changes in the environmental conditions necessitate changes in the strategies made. The adaptability to the environment changes is essential for the stability of the operations. The environment or the environmental changes provide opportunities as well as pose threats. The opportunities and the threats are analyzed in relation to the strengths and weaknesses in the system and organization. The key features of the Burgelman’s 3 stage model deals with the adaptive strategies which are useful in understanding the process and dynamics associated with the strategic decision making in an increasingly fast paced business environments. The ANZ Banking Group Limited is a leading company in banking and financial service sector in Australia and New Zeeland. To lend focus to the study, we have considered all the recent major developments in the operations of the company in relation to application of the conceptual framework. The main arguments are related to application of technology in the business and expansion activities of the company which have direct impact on the growth. Based on the analysis and assessment, conclusion is arrived at as to how successful the organization has been in decision making by applying the conceptual frameworks associated with induced and autonomous strategy and other features of the model. Failure to adapt to the developments in the technological front in the initial stages has been rectified through strategic management decisions later. However, its expansion strategy is not in the right direction and needs to be reoriented. Based on the analysis, it is recommended that the expansion activities should not be restricted to a particular region by stating reasons for the proposal. The company’s expansion strategy focusing mainly on Asian countries needs to be revisited as it should be on global basis. Adaptive Strategy and Business Sustainability – A Report on Rational and Adaptive Strategy Table of Contents Introducti on 3 Burgelman’s Strategy Dynamics Model 4 Economic environment 5 Technological innovations 7 Introduction of new products and services 9 Customer relationship Management 10 Political and Social environment 10 Human Resources Development 11 Stakeholders’ interest 12 Other factors 13 Leadership qualities 14 Culture of the organization 14 Corporate social responsibility 14 Adaptive strategies 15 Latest developments and growth 16 Managerial discretion 18 Internal control 19 Conclusion 19 Recommendations 20 References 22 Appendices Appendix – I 25 Introduction Strategic decision making is complex in nature and there are several environmental factors required to be taken into account in the formal decision making process. In the framework called as evolutionary organization theory, decision making towards adaptive strategy relevant to stakeholders, requires the conceptual understanding of the environmental changes that are continuously taking place. This enables the management to evolve conceptual framework incorporating autonomous initiatives and other relevant features for applying an appropriate model. Strategic planning in any setup is a dynamic process and it is susceptible to alterations or modifications in tune with the environmental factors which could be internal or external.    â€Å"While process research proliferated into a diverse field, its founding concern was to confront the rational actor model or choice perspective, with a more collective and socialized view of strategy making† (Schmid et al, 2010, p. 146) The strategies of adaptability for operations in tune with the changing conditions in the environment give stability to the enterprise. In this paper the application of strategy,

The Presence of Self-Hatred Essay Example for Free

The Presence of Self-Hatred Essay Racial discrimination has always been one problem that is experienced on a global scale. Although Barrack Obama has won the presidential election in the United States of America, there are still debates concerning the United States and the issue about the blacks vs. the whites. History and literature are two important branches of knowledge that can attest to the racial discrimination that the blacks have always experienced. In fact, even the media has taken up the fact that even though black is beauty, white is even more beautiful—the mountains of bleaching and whitening products available in the market can attest to that. Moreover, while Snow White is loved by many, Princess Jasmine (of Aladdin) is not exactly that famous compared to her blue-eyed counter parts. It has been ingrained in so many people, most especially to that of the younger generation, that it is so bad to be black; or rather, it is so ugly to be black. Fairy tales tell us of the big, bad, black wolf. Hoodlums and villains in movies are most often the darker ones and those that have the fairer skins are hailed as the hero or heroine of the movie. The characters present in the novel written by Toni Morrison are not exempted to this belief. Although the novel provides some of the more domesticated problems that are somehow always present in the dramatic works of literature (like Fyodor Dostoevsky’s Crime and Punishment or Franks McCourt’s Angela’s Ashes) and movies (Julia Roberts’ battered character in Sleeping With The Enemy or Jennifer Lopez’s role in Enough), the most apparent subject in the novel is the obvious contempt for the characters’ skin colors and their undeniable desire to change who they are and what they have. The novel features Pecola Breedlove, a young, naive, black girl who hates her color and herself for belonging to her race. She believes herself as very ugly and assumes that having blue eyes will be the only thing that will make her beautiful and likable. The novel centers on Pecola and her relationship with her family as they face the demon in their lives and get lost in their own personal problems and issues. The novel starts with a narrator already telling the resolution of the novel and uses a flashback to recount the events in the part of the novel’s Prologue: Our innocence and faith were no more productive than his lust or despair. What is clear now is that of all of that hope, fear, lust, love, and grief, nothing remains but Pecola and the unyielding earth. Cholly Breedlove is dead; our innocence too. The seeds shriveled and died; her baby too. (Morrison 9-10) The narrator is none other than one of the MacTeer sisters, Claudia herself, who Pecola stays with (ordered by Court officials) after Pecola’s father burns down their house and leaves the Breedlove family homeless. Pecola, Claudia, and Frieda (another of the MacTeer daughters and Claudia’s sister) soon become friends, and the MacTeer sisters find that it is their duty to protect Pecola who seems to be bullied by everyone in their town. Because of the apparent treatment of the people in their neighborhood (with the exception of the MacTeer sisters), Pecola develops this belief that the only solution for people to love her and actually be pleased with her is if she acquires â€Å"blue eyes†: It had occurred to Pecola some time ago that if her eyes, those eyes that held the pictures, and knew the sightsif those eyes of hers were different, that is to say, beautiful, she herself would be different. Her teeth were good, and at least her nose was not big and flat like some of those who were thought so cute. If she looked different, beautiful, maybe Cholly would be different, and Mrs. Breedlove too. Maybe theyd say, â€Å"Why, look at pretty-eyed Pecola. We mustnt do bad things in front of those pretty eyes. † Each night, without fail, she prayed for blue eyes. Fervently, for a year she had prayed. Although somewhat discouraged, she was not without hope. To have something as wonderful as that happen would take a long, long time. (Morrison 25-26) The novel turns for the worst as Pecola returns to her family, and each family member is revealed as having his or her own issues with who he or she is and coming to grips with his or her personal history. Cholly Breedlove is the man of the house and the father of Pecola—he is lazy, does not work, and is occupied with only two things—getting drunk and beating up his wife, Pauline. Cholly’s drinking can be explained with the fact that he suffered from an earlier humiliation caused by two white hunters who forced him to make love to his first girlfriend Darlene as the two hunters watched the scene. Later, he gets Pauline Williams (another girlfriend and the mother of Pecola) pregnant; they marry and eventually become Mr. and Mrs. Breedlove. Soon, problems arise as they find each other very disagreeable; while the husband gets drunk and beats the wife, the wife lets the husband beat her because she feels like a â€Å"martyr† by letting him do so (Morrison 23). Through the philosophical theory of existentialism, the situation of the drunken husband and the battered, martyred wife can be explained by the fact that they feed on each other’s existence and role so that they can play out their own role. To put it simply, the husband exists to beat the wife, and the wife exists to get beaten. Without the other’s personal issues and problems, none of the intricate themes of the novel will be present and have meaning. Meanwhile, Pauline Breedlove works as a servant in a white’s family’s house and by doing so, creates an illusion or a fantasy that being close to them (proximity-wise) makes her beautiful. Pauline, like her daughter Pecola, believes in her ugliness to be very appalling and horrifying. She runs away from reality and gets lost in the world of romantic television shows. Of all the characters in the novel, it is Pauline’s and Pecola’s evident low self-esteem that makes them â€Å"unique† (Morrison 22). Self-denial is so strong in the novel that it borders on hating themselves so much that they believe in the fantastical (to point of being ridiculous) ideas that if something in them changes, then they can be beautiful, the world will love them, and their lives will be better. However, their notion of ugliness can be traced to the fact that they are black, and the world jeers at them and judges them as ugly because they are black: The master had said, â€Å"You are ugly people. † They had looked about themselves and saw nothing to contradict the statement; saw, in fact, support for it leaning at them from every billboard, every movie, every glance. â€Å"Yes,† they had said. â€Å"You are right. † And they took the ugliness in their hands, threw it as a mantle over them, and went about the world with it. (Morrison 21) The excerpt above proves that because the world considers them as ugly, then they believe themselves to be ugly. The Breedloves saw around them that belonging to such race is awful. This can be traced of course to the fact that when the novel was first published in 1970, the concept of racism was still very much present. Unfortunately, hating one’s own race and skin color is disaster itself since that would mean hating the entirety of one’s being—to be appalled at one’s actions or attitude is very different from hating one’s self because of what or who he or she is. Nevertheless, one important passage can disregard or negate the argument of the assumption above: You looked at them and wondered why they were so ugly; you looked closely and could not find the source. Then you realized that it came from conviction, their conviction. It was as though some mysterious all-knowing master had given each one a cloak of ugliness to wear, and they had each accepted it without question. (Morrison 22) Do the Breedloves hate themselves because they believe the world thinks they are ugly, or do they hate themselves because they believe they are ugly, thus, the world believes so too? It can be likened to a rhetorical question of who came first, the chicken or the egg (and like all rhetorical questions, they are not really meant to be answered)? It is quite sad to think that the characters have decided that they are ugly; for it means they are already determined to be ugly and no matter what other people would say and argue, they would never waver from that conclusion. As a result, because of their decision, they denied themselves of being themselves. The novel ends in much melancholic tragedy for all the characters—Cholly rapes Pecola and gets her pregnant, but eventually, the baby dies and so does Cholly; the MacTeer sisters lose their innocence; Sammy (the brother of Pecola) runs away, and the marigolds refuse to grow in their community. Most of all, however, Pecola thinks she has the bluest eyes, â€Å"My eyes. My blue eyes. Let me look again. See how pretty they are. Yes. They get prettier each time I look at them. They are the prettiest Ive ever seen. † (Morrison 79) It is such a tragedy for Pecola because for her to believe that she indeed has blue eyes is the realization that self-hatred has won. Work Cited Morrison, Toni. The Bluest Eye. New York: Penguin Groups, 1994.

Kant And Mill Ethical Theories Philosophy Essay

Kant And Mill Ethical Theories Philosophy Essay John Mills Utilitarianism and Immanuel Kants Fundamental Principle of the Metaphysic of Morality present the two philosophers divergent views on the field of moral philosophy. Mills Utilitarianism is a more refined ethical theory compared to Kants breakdown of the metaphysics and its use in proving what is right and what is wrong. Kant employs his corroboration of the subsistence of metaphysics as a discipline in his ethical philosophy. à ¢Ã¢â€š ¬Ã‚ ¦if a law is to have moral force, i.e., to be the basis of an obligation, it must carry with it absolute necessity. (Kant preface). This dictum forms the base for Kants ethical theory. Mill disputes Kants assertion that our moral force must be driven by an obligation. Instead, Mill argues that humans are driven by a desire to be happy. Immanuel Kant utilized practical reasoning in his moral theory and suggests that there exists only one moral obligation; categorical imperative. He states, Act only on that maxim whereby thou canst at the same time will that it should become a universal law (Kant second section). This obligation is derived from the notion of duty, and describes the categorical imperatives as the demands of moral decree, and further emphasizes that an individuals behavior ought to live up to the moral laws. These categorical imperatives should be the constitution governing all men; they should be the principles of human life. Kant argues that all ethical duties inherently expected of humans stem from these categorical imperatives, and it systematically follows that human obligations are put to the test. He goes on to state that employing these imperatives, an individual regarded as rational could be able to achieve specific ends using certain means. Kants categorical imperative forms the basis of the deontological ethics. The fundamental principle of the metaphysics of morals postulates that moral law is a base or foundation of reason in itself and it does not have to be influenced by other contingent factors. The biggest flaw of Kants moral theory is that it fails to mention the role of human desire in the choices individuals make. Kant theory succeeds only in highlighting moral versus immoral human actions, and specifically makes it easier in making choices that exclusively involves evil versus good. It does not provide insight into what an individual should do in case he or she is faced by two evils, a nd he or she has to make a choice between the two. For instance, what does one do when faced with the exclusive choices of either lying or killing? Mills ethical theory offers an insight. Mills utilitarian ethical theory provides a rule that illuminates this quandary. Utilitarian theory supports Machiavellis the end justifies the means; according to the utilitarian opinion, the end of human action, is necessarily also the standard of morality (Mill ch II). The greatest happiness principle proposes that humans should inherently choose the option that gives them the most happiness. Mill constructs a world where the happiness of humans is judged. Mill believes that the best happiness is achieved when everyone is happy; the absence of suffering and pain. He believes that true happiness must be moral or intellectual in nature. Physical happiness does not qualify as true happiness. Happiness is greater than feeling of contentment. Mill talks of different forms of happiness, high and low happiness. When an individual experiences both forms of happiness, he or she develops a preference of one over the other. Mill opines that simple pleasures are preferred by individuals who have not experienced greater ones. Nevertheless, he still holds that higher pleasures are really valued. Because happiness predetermines human desires, it is only logical that our actions are determined by will; will to be happy. Mill however posits that the realization of human desire can at times be subjective to the will of an individual or an individuals habit. Mills utilitarian therefore covers more on human motives as compared to mere indulgence. Every intrinsic human desire is a derivative of elementary human desires to be happy or achieve gratification. Sometimes the pursuit of basic human pleasures may result in pain as a result of sacrifices humans consciously or subliminally make. Such sacrifices for the sake of happiness in the en d are fully justified. A significant difference between Mill and Kant, based on the two writings, is the gradation of ethics. Under Kants metaphysics of science, an individual can be regarded as morally upright while still being selfish. Under Mills utilitarian, an individual cannot be morally right if he or she is selfish since Mills ethical theory requires humans to extend happiness to others. All honour to those who can abnegate for themselves the personal enjoyment of life, when by such renunciation they contribute worthily to increase the amount of happiness in the world (Mill ch II). Kant negates the utilitarian idea by stating that there exists a divergence between desires and ethics and that contemplations of human rights temper estimations of cumulative utility. Kant holds that everything in existence possesses a price or a dignity. He adds that whatever possesses a price can be easily replaced by something else of the similar value as it, but whatever has a dignity can never be replaced. Both philosophers have deep thought on the issue of morality. Mill has his thoughts based on utilitarian grounds, which is an elaborate system that revolves around happiness of people. It hypothesizes that an individual ought to act in a way that ensures the happiness of those around them. Kant has his philosophy of giving morality a good versus bad angle. He, on the other hand, hypothesizes that reasoning and human nature should be the determinants of morality and not human desires. Morality is the root of human interaction and without it, humans would not discern right from wrong. Morality is very important but between the two philosophers John Mill offers an upgraded version of ethical philosophy that is more elaborate and practical.

The Best in Style :: Writing Writers Essays

The Best in Style ‘Style’ is an idea that can mean different things to different people. Some like to define it in terms of ‘being one's self’ and going against the norm. But after reading two prominent style guides, "Style Towards Clarity and Grace," and "The Elements of Style," I began to form a different view on the subject as it pertains to writing. When attempting ‘good style’ and ‘good writing,’ writers should try to be original and not follow every rule religiously, but still follow some common writing elements. Many can increase usability for readers. A writer could make something completely unique and the only one who'd ‘get it’ might be himself. In "Style," John M. Williams says it this way: "But however well a writer understands principles, it is not enough for those who also want to articulate that understanding to others"(2). Unless we're writing in a diary, we write to ‘talk’ to other people and the style rules aid in this. That is where the style manuals come. They both outline many useful elements, but at the same time contain some that aren't needed by everyone. The first of these manuals is "The Elements of Style." Of the two manuals read in the class, this one had the least information yet the highest usability. It outlines grammar, usage, and style elements into simple paragraphs lead by headers. The approach sacrifices the depth that's offered in "Style," but allows for quicker referencing. The first section of "Elements" outlines most of the common usage and grammar rules. Some examples are "Use proper case of proper noun," and "Use a colon after an independent clause to introduce a list†¦"(Struck and White 7-9). Some would find these rules obvious or tedious. They don't guarantee great writing or style, but its less likely that you'll make useable writings without them. Seamless grammar alone aids the flow of reading. Multiple errors might slow the reader down and divert focus to the errors rather than the main point. Even after years of college, its not uncommon to find usage and grammar mistakes in some of my own papers; therefo re, I could use much of what's in here. The next section of "Elements" talks about principles of composition. It's similar to the usage section in that nothing alone listed will create great writing, but following some rules will make better writing more likely to happen.

Marketing Segmentation

Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about the time, but it can be a part of accessory for people to wear it and be more stylish and fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product : Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the t esting before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a simple contract between customers and our company which allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a neckla ce. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylish. Augmented Product : Augmented product is a commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the product's value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with cu stomer service. Conclusion : Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http://www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML Marketing Segmentation S NO. | NAME OF PRODUCT| MARKET SEGMENTATION| 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer, comfortable shave with less irritation3 – even on the most sensitive areas of the face. )| a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class| 2. | Fair and Lovely(Fairness that changes your destiny. )| a) Demographic: 1) Gender: Female 2) Age: 15 and above 3) Income: 20,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class| 3. Faber Castell Colors(Faber-Castell has a time honored commitment to tradition, quality, and innovation for all of its brands. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and above 4) Occupation consume: Studentsb) Geographic: Urban areasc) Social Class: Elite class| 4. | Honda CG 125(Honda Motorcycles is defined by Quality, Performance, Speed, Economy Pe trol and Re-sale Value. All these have managed to successfully bag your trust on the New Honda CG125. | a) Demographic: 1) Gender: Male 2) Age: 18 and above 3) Income: 50,000 and above 4) Occupation: Work with frequent ridingb) Geographic: Urban and Rural areasc) Social Class: Middle (Urban) Elite (Rural)| 5. | Colgate Toothpaste(Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and aboveb) Geographic: Urban and Ruralc) Social Class: Middle to Elite class| Marketing segmentation a. The process of dividing the total market in to several heterogeneous groups. b. The process of bringing several small, unreachable segments into a definable market segment. c. An attempt to reach all consumers with a single marketing mix. d. Practiced by both profit-oriented and not-for-profit organizations Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Small segments are often termed niche markets or specialty markets. However, all segments fall into either consumer or industrial markets. Although it has similar objectives and it overlaps with consumer markets in many ways, the process of Industrial market segmentation is quite different. The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment). The overall intent is to identify groups of similar customers and potential customers; to prioritise the groups to address; to understand their behaviour; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased. Â   Marketing Segmentation Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about the time, but it can be a part of accessory for people to wear it and be more stylish and fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product : Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the t esting before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a simple contract between customers and our company which allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a neckla ce. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylish. Augmented Product : Augmented product is a commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the product's value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with cu stomer service. Conclusion : Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http://www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML

Emperor of China

Emperor K’ang-hsi was one of the greatest Chinese emperors of all time. Ruling from 1662 to 1722 he was also one of the longest ruling emperors in Chinese history and for that matter the world. K’ang-hsi brought China to long-term stability and relative wealth after years of war and chaos. Jonathan Spence writes from the eyes of K’ang-hsi getting his information from K’ang-hsi’s own writings. Though a little biased towards himself this book still provides important insight into his mind. Emperor of China is divided into six parts; In Motion, Ruling, Thinking, Growing Old, Sons, and Valedictory. In the first episode, In Motion, Spence tells the audience about K’ang-hsi’s travels and how much of an avid hunter he is. In a letter to Ku Wen-hsing, K’ang-hsi wrote, â€Å"he had traveled over 2,000 li†¦ in each of the four cardinal directions† and later states, â€Å"River, lakes, mountains, deserts- I’ve been through them all. † K’ang-hsi travelled the countryside to hunt and to win over the Chinese citizens. He hunted for pleasure stating, â€Å"Hunting’s basically for exercise,† and to train his military in shooting, camp life, and formation riding. The second episode, Ruling, goes more into detail on how the government was set up. K’ang-hsi had is set up so he had complete control over the economical and educational structure but did not have to deal with the small tidies problems of every county. Emperor K’ang-hsi thought a lot about his purpose in life. He goes into more detail in his third episode Thinking. The Emperor was a Neo-Confucianism but refereed to it mostly as Confucian Classic. He claims he wanted to find things out for himself and not pretend to have the knowledge. He would ask his elders questions and ask about their experiences so he would learn from their mistakes and gain from their accomplishments. Realizing in the fourth episode he was growing old and was going to die. He was very adamant about not wanting to die but he knew it was inevitable. He did try to prolong his life as much as possible with his awareness for his diet and medicine. K’ang-hsi tried to stay open with the public about his health, explaining that this is the â€Å"ultimate form of honesty. † Emperor K’ang-hsi tried to live forever through his children. He had 56 children all together but only one with his first wife, who later took over the thrown. The Emperor was very protective of his sons and made sure they got everything they wanted. He would often kill someone that threatened the chance of a power overthrow. He once killed three cooks and several servant boys for suspicion of homosexual activity with his son Yin-jeng. At the end of K’ang-hsi’s life, he became very senile and distant from reality and the Chinese people. Even though Spence goes into great detail about Emperor K’ang-hsi’s life than any history book could have. He does this by emphasizing his writings and not other sources. The downfall to this is he does not go into great detail about many of the facts or important historical events. By this time China had foreign intervention and influence; Spence did not address any of the foreign policies K’ang-hsi made during his reign. Spence only wrote one paragraph about the confrontations with Russia, but the real even actually lasted over several decades. And the only thing that was mentioned was how nice the Emperor was to the Russian prisoners. Emperor of China; Self Portrait of K’ang-hsi should not be read as a textbook or as a completely true historical resource. This is because it is told by one person and by his point of view with no one else able to tell the other side of the story. Granted this is what Spence wanted to do with his book but for the point most of his sources were of K’ang-hsi’s writings; we cannot believe everything that is written. If someone would read this book they would think K’ang-hsi was the greatest leader/person in the world. We do not get the dirty side of his life, the side that describes all the thousands of people that he killed for no reason. When they were addressed in the book K’ang-hsi put a positive twist on it so it would be justified in his mind. Every storyteller is going to tell their version of the story so it sounds better than it really was. On the other hand Spence takes us into K’ang-hsi’s head and we realize what K’ang-hsi was thinking behind some of his actions. For example, his easoning for restructuring the tax system in 1711 because the population was increasing but the farm land was not increasing so his thought was every â€Å"census year the tax quotas should be redivided among the entire surviving population, so that all would pay the same, and each year the tax burden could get lighter. † But he went with another plan we know what he was thinking and what his other options were. Knowing what is going on in someone’s mind is what everyone wants to know and especially for someone as important as the Emperor of China. Through K’ang-hsi’s writings you can feel the whole heartedness from him. He was a good person and Spence really expressed that while writing this book. Most emperors would not help out war criminals let alone treat them with medicine. Also he helped out average citizens of China that were in need of help. An example of this is when a citizen became very sick and was not able to bow in front of K’ang-hsi so he let him â€Å"incline the body forward instead of performing the full prostration,† and that same citizen was not able to sit down so K’ang-hsi offered him to sit on â€Å"a couch of cushions. † At that time most heads of government would behead that citizen because he was physically handicapped. K’ang-hsi knew he could not help his condition, he was born with a handicap so if did not want to discriminate against him for something he could not prevent. Spence did a very good job at writing a book from K’ang-hsi’s perspective and was able to log his thoughts fairly well. In the six episodes of the book he was able to go through K’ang-hsi’s young life, when he ruled over China, he thoughts and beliefs and what he thought about his sons. We could really feel how he felt about certain issues and who is loved and cared for, it was like we were seeing certain scenes through he eyes rather than a third party. The only thing that would have made it better is if Spence went in more detail about political affairs and foreign policies. Though if he had gone in depth over everything the book would have been 2000 pages or more. So as a reader you have to start this book with some background information; it is only from K’ang-hsi’s perspective, Spence leaves some important governmental issues out, and finally you do not want to read a boring book describing every little detail about someone’s life that lived three hundred years ago that is why Spence left those issues out.

Arms Race

The great war of 1914 was one of the bloodiest conflicts modern man has yet experienced. Its consequences reached far from the battlefield and into the towns, homes and families of the soldiers. There are many arguable points one could debate regarding the origins of WW1 but much guilt resides on the part of the arms race. An arms race can best be described as one country adding a portion to Its military then a neighboring country doing the same because It is nervous.The two countries continuously keep adding to their military might to keep up with one nother. Edward Cray, Britain's foreign secretary from 1906-1916 offered a good examplel . If one country builds a rail way to the border of a neighboring country, then that country will feel threatened and subsequently will build a railroad of its own to the border. Anticipating an attack, the first country will begin to mobilize its army and perhaps build weapons. The second country now feels incredibly threatened and mobilizes its ow n army calling in all the reserve troops possible.Gray assessed that the only way to stop an arms race is war. An arms race does not simply start on its own. There is indubitably some event that triggers the arming of a country. In WWI, that can be attributed to the treaties between European countries2. When Austria and Serbia get into a dispute, Austria Issues an ultimatum with ten conditions. Serbia agrees to all but one and starts looking around for backup In case of attack. Serbia forms an alliance with Russia because Russia hates Austria. When Austria finds out they call their friend Germany for an alliance.Russia subsequently calls France knowing that France is looking for an easy shot to get back at Germany Tor tne Franco-Prusslan war Trom akes them pay dearly n w cn Germany aeTeats France ana for the loss3. On the day of the ultimatum, Austria declares war on Serbia, Russia declares war on Austria, Germany declares war on Russia, and France declares war on Germany. French an d German Military development France had bounced back fairly quickly after the Franco-Prussian war and paid off their debts ahead of time. They were quickly becoming an industrialized nation with many assets.Their progress made both Germany and Britain wary because they both wanted to be the most powerful country and were insecure about any sort of threat. Around 1912 when things were beginning to heat up in Europe Russia, Germany and France began to ramp up their military forces4. Germany Added 120,000 men to its army in anticipation of trouble. With Germany beginning to arm, France passes a compulsory service law that required all men ages 20-40 to serve in the military for a set amount of time. For twenty years, Frances army had been growing faster that Germanys.This changed drastically though when Germany decided to start pouring majority of their resources into their military. Germany, although not one hundred percent responsible for the war, certainly did not back away from it . They participated in arms races such as these and instigated others such as the naval arms race. When war came about, Germany was more than ready for it because to their years of preparation due to the arms race. English and German Army development Around this same time Germany was trying to cause an issue between France and Britain over the country of Morocc05.Germany was trying to cause issues over the independence of Morocco mainly because they themselves had personal commercial interests in the area and they wanted to insight strife between the two fore mentioned countries. An international conference was called and Germany did not get its way. This critically weekend the already strained relations between Britain and Germany and France and Germany. After Germany failed to get what it wanted, it stopped relying so much on diplomacy and more and more on brute military power.As a result of this, Britain formed an elite group of men numbering 150,000 in size that was ready to cro ss the English Channel at a moment's notice to invade Germany6. Germany knew this and was made nervous by it prompting them to mobilize even more. Russian and German arms Development When Russia saw this, they became concerned and added 500,000 to their own army and launched the â€Å"Great Military Program† that would add 10 percent to its army each following year. Russia had the most available man power but it was also the least industrialized of the major powers which would prove to be a very serious setback.Germany had not been really bothered by France and Russia arming themselves until they formed the Franco Russian Alliance in 18947. If war were to break out, Germany would be fghting on two fronts instead of only one which could spread their resources to the limit. Because Russia's army was 300,000 men bigger tnan Germanys In IYUU, Germany Increased ne growtn 0T Its army even more In anticipation of having to fght a raging battle on two fronts. Russia's army was consid ered a steam roller and was believe to be able to Just â€Å"roll† over any obstacle in its path with no trouble at a118.By this point, Germany, Russia, England, and France all had the new intentions of war such as the maxim gun, airplanes, and gas. They also had the factories to produce them. Some had better infrastructure already in place but they all had the capability. Germanys advantage ver both Russia and France was its incredible train system that would allow it to mobilize much quicker. The land arms race in general It is quite impressive to look at the spending of European countrys on their defense system in the years leading up to World War 1. Looking at the data, it seems quite obvious that we were on the brink of war.As far as defense spending goes, Germany was the most dramatic influx in spending per capita. While most countries populations are increasing at the about average rate while Russia more than doubles in size. As fore mentioned they were a formidable am ount of man ower yet not yet quite industrialized enough to use these men to their full potential. Britain and German Naval Race In the years preceding WWI, Britain had been making an effort to expand their navy. Due to their status as an island nation, it was imperative that they maintain a powerful naw to protect their interests.Also, in the days of empires, Britain had to maintain a powerful maritime force to protect their interest across the world. In 1889 Britain passed a series of laws known as the â€Å"Two Power Standard†10. This policy states that Britain must maintain a fleet at least as big as the fleets of two other ountries combined. When this policy originally passed, they were looking at Russia and France. Whenever these two nations built new ships, Britain would build an equal or greater numDer In order to stay at or aoove tne same level 0T prestige.Britain encountered some trouble when The United States of America, soon to become the most powerful, prestigiou s, and desirable country in the world, started building an elite naval fghting force. At this same time, Japan and Germany were both developing their maritime forcesl 1 . Originally, Germany wanted to threaten Britain into Joining he triple alliance by building their naw but this had the opposite effect. Winston Churchill pointed out that Germany did not really need a naval force and it was more of a â€Å"luxury' while Britain's was a necessity.Sir Edward Gray stated that Britain's naw is to them what Germanys army is to Germany. They also argued that Germany was only producing a naw to threaten Britain's commercial trade interests and their imperial colonies. However, Britain is not the kind of country to sit around aimlessly while they feel threatened. They responded by building a new type of ship powered by a turbine engine called the Dreadnaughtl 2. This new fghting wonder was supposedly capable of sinking an entire fleet of it's less powerful and agile predecessor the common battle ship.Germanys strategy was not to build a naw so significant that it could beat Britain's in an all-out display of might but one Just big enough to keep Britain's naw busy. By continuing to build ships with no intent of outbuilding Britain, they kept Britain nervous and spending a lot of money they did not necessarily have to. After England introduced the dreadnought, Germany was not far behind. Although they did not want to out build Britain, they could not afford o be outnumbered by ships of such a superior caliber.As it stood in 1914, Britain had 23 dreadnaughts, 10 battle cruisers, 30 pre-dreadnoughts, 47 cruisers, 61 light cruisers, 225 destroyers and 70 submarines13. This was the biggest naw in the world. Germany was in second place with 13 dreadnaughts, 6 battle cruisers, 30 pre- dreadnoughts, 14 cruisers, 35 light cruisers, 152 destroyers, and 30 submarines. We can attribute the fact that Germany is most renowned in this wasr for the use of submarines due to their sin king of high profile targets like the Lusitania.Also, Britain's submarines would not have had the great opportunity at sinking ships German submarines did because there were not as many German trade ships floating around. Looking at these numbers, we can tell that Germany had precisely built the amount of ships they needed to keep the Englanders occupied and nervous. This was a very good plan on Germanys part because every dollar Britain was pouring into their naw was a dollar that would not go towards their land force. Germanys army was far bigger than England's and they wanted it to stay that way.In 1912, Britain ctually tried to reach a settlement with Germany regarding the future of the arms race but it proved unsuccessful when Germany rejected it14. Britain did not want to keep pouring as much money as they were into their naw or military at all. As a result of Germanys refusal, Britain recalled all their ships across the world back to home waters to be ready for an attack. The other Naval Powers France ta s tnlra place wltn 14 areaanaugnts, no Dattle crulsers, 15 pre- dreadnaughts, 19 cruisers, 6 light cruisers, 81 destroyers, and no submarines. America came in behind France in fourth place.We had 10 dreadnaughts, 1 battle cruiser, 7 pre-dreadnaughts, 8 cruisers, Slight cruisers, 106 destroyers, and 39 submarines. We ruined Britain's 2:1 policy in 1916 when Woodrow Wilson passed a law that required our naw to be at least as big as Britain's. Russia also had a mid- sized naw although it was iced in to their cold and inhospitable harbor at St. Petersburg. They possessed 4 dreadnaughts, 1 battle cruiser, 7 pre-dreadnaughts, 8 cruisers, 5 light cruisers, 106 destroyers, and 36 submarines15. Japan was also a cause of worry for both Germany and Britain at first hen they emerged from their mystical land with a not inconsequential navy.They possessed 4 dreadnaughts, 2 battle cruisers, 2 pre-dreadnaughts, 9 cruisers, 1 5 light cruisers, 56 destroyers, and 15 subm arines. All these naws had been escalating dramatically over the years leading up to World War 1 even though most of the fghting was to be on land. This was because if one country could have a big enough naw to hold a blockade across a main importing port of the enemy to cut off their supplies. In conclusion, I think we can definitively say that Sir Edward Gray was correct when e stated that the only means to end an arms race is through war.Once things begin to escalate, there is only a small disturbance that is necessary to catapult the countries involved into all-out war as seen in The Great war. Once an army is mobilized and hostile with another country, the only thing necessary to get the ball rolling is a degrading remark from a high up official or perhaps a trigger happy soldier. All this could be avoided if the countries had not been trying to compete against each other in the development of arms, armies, and navies.

Financial Management Essay Example | Topics and Well Written Essays - 1000 words - 4

Financial Management - Essay Example The Sainsbury maintains 15 percent share in the company whom as of 2008 employs 150,000 employees. (wikipedia) Circumstances that led to downfall were due to management inefficiencies of strategies. For instance, management believed on the strength of their position in the market cannot be moved. Company made mistakes on decisions that have moved their loyal customers to competitors and erased brand loyalty to the company. These painful experiences which include wrong advertising campaign, brutal treatment of supplies, reluctance to move for quality or value and other indecisions brought down the profitability of the company for the first time. Company is always one step behind competitors (Wikipedia). Using business ratio report, this part of the study will give us n insight on the financial performance of the company against the leading players in the industry sector. This will show the trend, size of the market, growth , competitor analysis with the process of simple benchmarking and will be presented through the League of Tables. 1. Trend. Percentage of sales of Sainsbury on 5 yr period of 0.87 is higher than the industry and sector Table 1. S&P 500 has a higher benchmark but this could not be used as basis as companies in this group are not allied with supermarkets. This also shows the relative strength of Sainsbury in sales performance along with competitors. 2. Company performance. In terms of profitability (Table 7), net profit margin of Sainsbury is higher than the industry and sector both on a yearly and 5 yr average trend. These figures will lead analysts to believe that Sainsbury plc is recovering and performance is leading to growth. This should cause an alarm for both the management and investors and target efforts should be directed for correction in this area. Investors are mostly apprehensive on earnings per share, and one of the reasons for decline or rising of market trading and prices. Table 8 and 9 shows a comparison of